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The day the City of Liverpool broke the Guinness World Record for 'Most Models on a Catwalk'
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Date
July 4th, 2014
Location
UNESCO's Pierhead, Liverpool Waterfront
Client
Culture Liverpool & HemingwayDesign
Number models on the Catwalk
3,083
Photography
Culture Liverpool
Festival Challenge
The biggest challenge we faced was not knowing how many people would take part on the day. Liverpool didn't let us down and we smashed the Guinness World Record for 'Most People Modelling in a Catwalk'!
2015 marked the 175th Anniversary of the first transatlantic crossing from Liverpool to New York. City-wide celebrations culminated in a finale weekend with Transatlantic 175 spanning Liverpool’s waterfront. As part of T175 and coinciding with American Independence Day, aspects from both British and US culture were celebrated through the music, fashion, art, film and food that criss-crossed the Atlantic since cruise travel between the two nations began 175 years ago.
The Very Big Catwalk was a celebration of Liverpool’s local culture and after six months of community engagement over 3,651 joined us at Liverpool's Pier Head to saunter down a 40 metre-long catwalk, breaking Instituto de Estidious Superiores 2013 record of 3,083 for 'Most people modelling on a Catwalk.'
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Project Areas
Research | Creative Direction | Project Management | Festival Direction |Budget Control | Operations
Film by Dan Rackham
On a sun-drenched day with Cunard’s Queen Mary 2 watching over the waterfront, Deco Publique worked with Fashion Show Producer Jane Galpin, Choreographer Lindsey Hunt and the Culture Liverpool team to create a celebratory culture clash along the 40 metre runway. Clothes Show Live Presenter Caryn Franklin led out a series of incredible groups including the Women’s Institute, City of Liverpool College, Wirral Met, Girlfans, Everton in the Community, Liverpool Signing Choir, House of Suarez and celebrities Rochelle Humes, Lauren Pope and Christopher Biggins.
The official Guinness World Record adjudicator Fortuna Burke was there to announce the record, now officially held by Culture Liverpool in association with very.co.uk.
The Very Big Catwalk on BBC's The One Show with Angelica Bell
"The Transatlantic 175 event in Liverpool was one of the highlights of my career. The Very Big Catwalk, whilst a triumph in that we wrestled the Guinness World Record for The Most Models on a Catwalk from Mexico City, meant so much more. Seeing Liverpool’s wonderfully diverse communities come together as one was emotional and uplifting for the wonderful team that assembled from all over the UK to deliver the world record.
Wayne Hemingway MBE
